Goodwill Industries of SWFL’s MicroEnterprise Program

What is Goodwill Industries?

When I hear people converse about Goodwill, all I ever gather is the countless deals snagged up at their retail stores. Goodwill is not only retail; they help Southwest Florida with job training and placement, affordable housing, transportation assistance, youth programs, and other needed services. The retail stores are primarily used to fund their many programs. So, if you are one of those bargain hunters that shop at Goodwill (I know I am) you are not only buying something, but you are contributing to a greater cause. You are investing in the community around you, a humanist doing good.

Community Involvement

Phil, the Marketing Director of Atilus already understands the importance of getting involved within his community; he’s had his eyes opened to another dimension of life in his community, giving his skills and expertise back. Goodwill has a program called “MicroEnterprise”, where Phil gives his time to teach classes to those that aspire to be their own boss. Phil, will teach these future entrepreneurs the skills needed to succeed in this ever-changing economy.

What is Goodwill MicroEnterprise?

According to Goodwill of Southwest Florida, Microenterprise is any type of small business that has fewer than five employees and requires about $35,000 or less to start-up. A few fun facts from Goodwill MicroEnterprise:

  • MicroEnterprises represent 87% of all businesses in the United States.
  • There are more than 24 million microenterprises in our county.
  • One out of every six private sector employees in our country works for a microenterprise.

Check out the link above if you are interested in getting involved, whether you may be a businessperson wanting to give some insight, or an individual ready to reach out for the stars.

The Start to Becoming an Entrepreneur

“ There is no fear without some hope, and no hope without some fear. ”

— Baruch Spinoza

Business mentors like Phil, will guide individuals with low to moderate-income levels and with other disadvantage’s to begin a new chapter in their life. These entrepreneurs will learn about Phil’s direct personal experiences in the business world. Being an entrepreneur means that you “fully embrace ambiguity and are comfortable with being challenged regularly.” (www.forbes.com) Choosing this career path is not the easiest; most succeed because of an unwavering belief, a drive to succeed, and persistent dedication to pursue their own dream, not someone else’s. Research shows that motivation is the most significant predictor of success. The best thing Goodwill can do for these aspiring entrepreneurs is to connect them with some of the greatest minds in the community.

Guerrilla Marketing

These classes have proved to be successful; according to Phil, last year they “hit the ground running”. Phil will be giving a speech about Guerrilla Marketing and the four pieces to victory.Guerilla Marketing Classes SWFL

  1. Target
  2. Message
  3. Weapons
  4. Evaluate

Guerrilla Marketing is a low cost marketing technique used by small businesses, which aims at obtaining maximum results. Guerilla Marketing originated and was inspired by guerrilla warfare; armed civilians invented small tactic strategies that include ambushes, sabotage, and surprise attacks.  Sounds pretty similar to Guerrilla Marketing right?

Upcoming Classes

Do you have the motivation to be your own boss? Take a stand for yourself; change can only occur when you make a conscious decision to make it happen! Interested in any upcoming classes? Classes run a length of six weeks, contact (239) 995.2106 for additional information.

Leave a Comment

 

Recent Comments | 4 Comments
  • Christl Babcock
    Reply

    I just took the class in Cape Coral,loved it and I have friends who are interested in upcoming classes and events. Please send me any information I may need or can pass along. Thanks!

  • Phil Stalnaker
    Reply

    Thank you both! It was an honor to be involved and I hope to be able to do it again!

  • Dorothy Browning
    Reply

    Thanks so much Phil for once again delivering a powerful message to our class of budding entrepreneurs. No customers, no business, so putting together and implementing a marketing plan is critical. You made the process understandable and doable even for the faint of heart!

  • Jim Wallert
    Reply

    Phil gave a great presentation for our MicroEnterprise Class last night. He has lot’s of marketing knowledge and a very effective presentation style. Thanks Phil

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