“Making it easier to reach people in all the moments that matter – all from a single campaign.” This is the idea behind Google AdWords’ new enhanced campaigns.
Google AdWords has long been the biggest player in the world of paid search advertising and has helped businesses of many sizes attract new customers through the millions of searches made every day.
There’ve been many discussions surrounding Google and their invasion of Internet users’ privacy. Through tools like Google Analytics, marketers and advertisers can track all kinds of data: location, time spent on a specific page, how a user got to that page, etc.
With AdWords, advertisers are able to target users based on the exact term they search for, their location, and language (among other factors). With Google announcing new “Enhanced Campaigns,” advertisers and searchers can expect to see an entirely new level of ad targeting.
Enhanced Ad Targeting
Specific campaign targeting in AdWords is a large task, and one that helps improve click-through-rate (CTR), conversion rates, and the overall performance of a campaign. Before enhanced campaigns, advertisers would resort to creating different campaigns based on different users i.e. a separate campaign for mobile devices. While this didn’t NEED to be done, doing so would help campaign performance.
Google has caught on with the new mobile movement and has introduced mobile campaigns to help advertisers target users not only by search terms, but also by all factors influencing a potential consumers’ decision – all from one campaign.
It’s also important to note that advertisers will no longer have the option to target campaigns by mobile device and that the new enhanced campaigns will integrate mobile and desktop ads regardless.
Say you’re the owner of a local hair salon. You want to set up an AdWords pay-per-click campaign, but have different targeting needs. With AdWords’ enhanced campaigns, you can have ONE campaign that will allow you to target consumers by the time of day and the device they’re using with different ads.
User #1 on an iPhone at 2pm:
Stop by Kristen’s Cuttery for a
Special Afternoon Deal!
User #2 on a Desktop at 9pm:
Make an Appointment Today
We’re Open 10am-6pm, Make An
Appointment With Our Form Here!
Staying Up-To-Date in AdWords
AdWords is an ever-evolving service that will continue to provide businesses with innovative advertising solutions. We’re huge advocates of AdWords and recommended it to most of our clients – we’re the only AdWords Certified Agency from Tampa to Miami, so we’re excited to see what effect this has on the entire paid search industry!