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How to Get on

How to Get on

Found this fantastic information from Guy Kawasaki’s “How to Change the World” blog.

Ever wondered how you can get on Techcrunch is one of the most visited blogs about technology, particularly web-based start-ups available. Landing a writeup on your product or company can send hundreds of thousands of visitors your way and has been responsible for launching the careers and dynasties of many web based businesses. So how do you get on?

Well according to editor Michael (Mike) Arrington it seems pretty simple.

Getting To Pitch

There are two conventional ways to pitch to (pitch to have your company or website written about):

1. Easiest way is to send a pitch to [email protected] According to Arrington approximately 30 pitches per day come in through this email.

2. Keep great company. The second most popular, and the most effective way to get on to is through a venture capital company or a tech celebrity that can vouch for you. Much like the mafia will only speak to you if you’re known – or know someone that. Approximately 10 pitches come to through “known” sources or VC’s.

Unconventional (not recommended): It’s been rumored for years that Mike has a recurring nightmare about Dolphins. So, it has been suggested that you can wait outside Mike’s Atherton California residence dressed as a Bottlenose and bully him into listening to your pitch.

Pitching it Right

Mike and his team have seen a lot. At over 40 pitches a day, they have to wade through a lot of messy web apps. “We combine one’s love of cats with Google maps…” really? The truth is a great pitch is less about how polished you are (your fingers can be shaking as you type), and more about how solid your company and idea is.

Some key suggestions the article and Mike mention in his presentation is something you should have learned in your sophomore English class, stay away from cliche’s and hit him quick! No “revolutionary, web 2.0, social”… if you can help it of course. And, don’t use two words when one will do.

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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