How To Get People to Respond to Online Surveys

I was asked recently about implementing an online survey onto a website. It’s a very simple process and there are a number of tools available that make reporting and compiling the results easy and hassle free. Setup being a breeze, the real question is how do you get people to respond to online surveys? Or anything you are trying to elicit their interaction with. How can you get your visitors to sign up for your newsletter for example? The answer is simple:


Provides your visitors, customers, or potential customers incentives for assisting you and/or putting up with your crap (newsletters for example). Today, I received a great offer from Embarq:

Fill out their simple survey and they will donate $5 to a charity of my choosing!

Fantastic idea. Normally, I probably wouldn’t have filled it out for $5, but if that $5 is automatically donated to a charity, why not? Me as an individual might have wanted more to partcipate, but the donation idea realy sparked my participation. But, it could have been other things, an amount off my next bill, free service upgrade, t-shirt, embarq branded sweat pants… anything.

So, how do you get people to respond to your online surveys?

Give them incentives!

Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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Recent Comments | 4 Comments
  • Rion

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  • Reply

    This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article

  • Steve

    I’m a member of a new forum known as “Jobs Based from Home”. It’s a forum, but more like a community. It’s basically all about how to’s, and what to do’s to get yourself motivated to get a job online. Tips, Strategies, and even Questions you might have on how to make it happen. Like I said, it’s pretty new, so right now it’s all about questions. If interested, check it out.

  • Barry

    Since you were nice enough to stop by and comment on my default word press themed blog, I figured I should return the favor, no?

    Good day to you, sir.

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