I was asked recently about implementing an online survey onto a website. It’s a very simple process and there are a number of tools available that make reporting and compiling the results easy and hassle free. Setup being a breeze, the real question is how do you get people to respond to online surveys? Or anything you are trying to elicit their interaction with. How can you get your visitors to sign up for your newsletter for example? The answer is simple:
Provides your visitors, customers, or potential customers incentives for assisting you and/or putting up with your crap (newsletters for example). Today, I received a great offer from Embarq:
Fill out their simple survey and they will donate $5 to a charity of my choosing!
Fantastic idea. Normally, I probably wouldn’t have filled it out for $5, but if that $5 is automatically donated to a charity, why not? Me as an individual might have wanted more to partcipate, but the donation idea realy sparked my participation. But, it could have been other things, an amount off my next bill, free service upgrade, t-shirt, embarq branded sweat pants… anything.
So, how do you get people to respond to your online surveys?
Give them incentives!