I love PPC. I also love music. Put them together and what do you get? Beats and Rhymes by Chuck Lewis – The Poetic Prophet. Scott first found this, but he only discussed SEO! This talented musician breaks down internet marketing especially PPC into basic segments. You can check him out on You Tube where he’s known as the SEO Rapper.
I came across this gifted project coordinator/marketing specialist, singer/songwriter in a marketing e-mail. He has a number of videos that inform and entertain covering topics such as Design Coding, Link Building, Conversion Closing even Social Media Addiction. I especially like Paid Search 101, “Check the cpc, that’s the cost per click. Make a judgement call, is it worth that hit? If it is then keep it, if it’s not then delete it. Stay within your budget, that’s not a big secret. Track your results, reporting is critical and set your goals right, be Google Analytical.”
The SEO Rapper takes complex concepts and tells a story. Set in a format anyone can understand, PPC is not so overwhelming. It’s fun, it’s got a good beat and you can dance to it.