I was laying in bed last night thinking about Kevin Costner – as I do most Wednesday evenings. I had just finished watching The Guardian, a terrific tale of heroism, bravery, and overcoming ones past. I decided to get up to get a glass of water, when in my sleepless state I wandered onto Digg.com (if you’re not familiar with Digg I highly recommend checking it out).
Anyway, one of the top Digg”s of the day was “8 Memorable Movie Misquotes,” one of which quoted my idol KC (my nickname for Kevin Costner). I was reading the list when all of a sudden, BAM, it hit me…
Kevin Costner Killed the Inter-Web!
Most people who have seen, or have heard of the movie Field of Dreams, knows the flick is famous for the line:
If you build it, they will come.
But, unfortunately that’s not entirely true. Many times this seems to be the mantra of many new or potential clients. All I need do is built it, a web presence (a website, a shopping cart, a web application) and they will come – customers, clients, leads, sales, etc. But, unfortunately the quote really went:
If you build it, he will come.
Just one word, but a profound difference. And that’s how the Inter-web works, and life and business works too. If you build your site and adhere to a certain set of guidelines one or two or a few may come, but really, how is anyone supposed to know you’re there, know your products beat competitors or know you have a service that will solve some need?
The web is no different. Rough estimates put nearly 110 Million distinct websites on the Net, with nearly 20 billion pages. What is going to differentiate you, how are your customers going to find you through all of this mess?
So, keep Kevin Costner in mind when building your website (and in your general life too), he is a wise man, but a misquote from a nearly 20 year old movie has led to a lot of unsucessful web ventures.