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September 16, 2014

Lighthouse United Church of Christ, Naples FL | Website Launch

Author: Valerie Baker

Atilus loves working with friends! It is a special privilege when a close friend offers you the chance to work on their personal site. When Drew, owner of The Naples Studio (a high-end video production company), asked us to work on his family’s church website, we were elated for the chance to work on this directly with him. And not only did we work side-by-side with Drew, but we got to know his family more and specific help his father, Bob—pastor at Lighthouse Church.

Lighthouse Church is a people of extravagant welcome. Whether you are young or old, single or partnered, happy or sad, confused or inspired, street-smart or college educated, can’t pay your bills or have enough to share – no matter who you are or where you are on life’s journey, you are welcome to join them in worshiping the God who welcomes us all.

Web Design Details

The church’s old website was significantly outdated and had trouble reaching potential patrons because of a lack of search engine presence. The simply couldn’t be found. Though the church was thriving and growing on their own, they knew they needed a strong web presence to be able to truly help those out there is need. Based on multiple conversations with the Townsend family, target research and our own experience in marketing strategy, Atilus provided the following solutions:

  • Customized Responsive Website Design
  • Content Management System (Orchard)
  • Search Engine Optimization
  • Automatic Date-Based Video and Logo Changes
  • Optimized Content Writing

“Atilus has been amazing to work with. Atilus and the Naples Studio work together as partners on various projects and after seeing how they’ve performed on other projects I recommended them for the Lighthouse project – I trust my own family to their skills, expertise, and service and would highly recommend them. For about the same price as a direct mail piece, we were able to create an amazing site that works on all devices, and will bring in tons of traffic for years to come.”

Drew Townsend, Owner, The Naples Studio

As shown above, the church’s main focus is all about the word “welcome”. They strive to be warm and inviting in everything they do and need a design that reflects acceptance and grace. People are the most important thing. Atilus’ graphic designer, Ryan, provided a beautiful background image that perfectly reflects that warm and designed a site around that to incorporate that comfortable and relaxed feeling through the site.

A beautiful design, however, is only part of what they need to stand out and reach their audience. Because of the deep family atmosphere the church provides, holidays and milestones in the lives of their church patrons are important points of celebration. With Drew’s video creativity and prowess, they have developed a multitude of different logos and video intros to match all seasons and holidays. Atilus created a way to automatically switch each of those logos and videos based on the date in the coding of the site. This makes the vital updates automatic instead of relying on them or any human to get the timing perfect.

 

Customer Care for Long-term Web Development Clients

The church exists to focus on people and share the love of God. To be able to keep their focus where it belongs, they need the content management system to be incredibly easy (one of the reasons Atilus LOVES Orchard), but they also need us to be there whenever they may need them. Prompt customer support is crucial to a successful web development firm and absolutely necessary to Lighthouse Church.

Atilus provides 24 hour customer support to all of our clients so they can impress customers and improve their online image. Helping our clients reach their peak success levels is our main goal, whether they have been in the business for years or are just getting started. We are thankful to get to work on such a personal and important project with Drew and his father Bob Townsend. For more information on the church and get info on their services, visit www.lighthousenaples.com.

Valerie Baker

Valerie is the Support Lead here at Atilus. Her background includes digital marketing and web development. She takes amazing care of our clients and assists with overall website updates and development.

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