I’m sure you’ve heard all the hype around mobile-first responsive design in the past few years. However, mobile is no longer a trend, it’s mandatory.
I recently attended the Southeast Building Expo in Kissimmee, Florida – this is a huge convention for those in the construction industry. I was relatively surprised that a number of builders, developers, and other trades had zero online presence or lack thereof. Those individuals that did drop a business card, I found 75% of their websites were NOT even mobile-friendly. This blows my mind, especially since every generation is on their phone, ALWAYS. How many times have you gone out to eat, to look around and see the entire family scrolling through their smart phone or iPad? Yes, this is sad, but news flash this is the world we live in. People interact with their cell phones more so than they do with anything else in their lives.
According to the Pew Research Center, a vast majority of Americans (77%) now own a smartphone, which goes to show that Americans are constantly connected and dependent on their devices. These mobile phone users turn to their devices in moments of need, whether it be to find a place for lunch or to hire a home builder in their region.
I’ve personally seen a tremendous increase in mobile device usage in analytics, especially with our clients in the construction, trade, and remodeling industries. It’s not just a fad, more and more internet users are accessing the web from a mobile device and the data that we are seeing validates the importance of a mobile-first design.
My Target Audience Isn’t Online & Doesn’t Browse the Internet On a Mobile Device
I’ve heard this phrase more often than I’d like to admit. Bottom line, your audience is online. Baby boomers, millennials, Gen X, and Gen Z (those that grew up with smartphones) are all online and using their devices to make purchasing decisions and researching companies, like YOU.
When it comes to the website, you want to make sure you are giving your audience the best experience (offline and online). While, it’s important to cater your website to your exact target market, it’s also important to think about the future and those that will be knocking on your door in the next few years (those that live and breathe on their smart phone).
Test Your Construction Company Website for Mobile Responsiveness
If you are curious to see how your website performs, you can audit your website here! This tool tests how easily a website visitor can use your page on a mobile device. If the results come back negative, we’d be happy to work with you on a mobile-first solution. If you are looking to take your website to the next level, please call (239) 362-1271.