Nickel and Dime Marketing

I was eating at the Fort Myers Ale House last night, while watching the Red Sox cream the Yankees(2 home runs from good ol’ Manny Ramirez), and I was unexpectedly surprised when I got my bill.

I had ordered a chicken meal which normally comes with rice, but I decided to substitute rice for mashed potatoes. In doing so, I was charged a “$1.00 service charge.” Service charge? The internet marketing mashed potatoes

It’s not the $1 that I am worried about, its the fact that I paid for no additional benefits. Furthermore, I wasn’t fairly warned of this theft before hand.

Needles to say, I am thoroughly disappointed and that is precisely the way known companies slowly kill their brand. Yeah, I’m also talking to you Delta Airlines with your $50 per bag check in rate.

Think about this when you are establishing pricing for your website. Charge appropriately for services and make sure that you produce when you are up-selling your customers.

If it honestly takes you a dollar or so extra to provide an extra service, then prompt your customer with a confirming question. They will appreciate the option and your service, but it will also keep bloggers like me from talking badly about you.  wink

Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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  • shane fiondella

    I don’t understand why they charged you extra for your substitution. Maybe you didn’t look like the tipping type so they wanted to get that little bit extra out of you. Reguardless, that’s bad service. If they had to peel the potatoes and cook them fresh, and they explained that normal meals that come with potatoes already have that extra charge figured out in the price of the meal, well they covered their butts. As far as the airlines are concerned, the price wars are what caused airlines to do this. In some cases airlines lost money on a flight just so they wouldn’t have to cancel it for the customers, thats customer service. Now when I purchase my ticket do I expect to get hit with a wammy?… no, but the consumer has created this problem by demanding lower and lower prices for things and not expecting to loose any quality along with it…. Wal-mart!

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