I was eating at the Fort Myers Ale House last night, while watching the Red Sox cream the Yankees(2 home runs from good ol’ Manny Ramirez), and I was unexpectedly surprised when I got my bill.
I had ordered a chicken meal which normally comes with rice, but I decided to substitute rice for mashed potatoes. In doing so, I was charged a “$1.00 service charge.” Service charge?
It’s not the $1 that I am worried about, its the fact that I paid for no additional benefits. Furthermore, I wasn’t fairly warned of this theft before hand.
Needles to say, I am thoroughly disappointed and that is precisely the way known companies slowly kill their brand. Yeah, I’m also talking to you Delta Airlines with your $50 per bag check in rate.
Think about this when you are establishing pricing for your website. Charge appropriately for services and make sure that you produce when you are up-selling your customers.
If it honestly takes you a dollar or so extra to provide an extra service, then prompt your customer with a confirming question. They will appreciate the option and your service, but it will also keep bloggers like me from talking badly about you.