Growing up is difficult for everyone, whether you live in a safe, affluent area or the streets of Philadelphia. Though each area has its own unique pressures and situations and each child faces their own individual life challenges, it is safe to say it just isn’t easy to grow up. This is where Fort Myers’ own Ted Sottong stood up and chose to make a difference with Pickup the Ball. “Negative influences such as drugs, alcohol, and gang activity take a back seat to a competitive spirit where players want to stay healthy and clear headed to stay on top of their game.” Ted Sottong, Founder
Connecting to a Faster Paced Audience with a Message that is a Slam Dunk
Though Pickup the Ball was started on and has gathered some attention with grass root efforts, the scope of the vision and success of the mission required a more strategic approach. To make it possible to reach a new, larger online audience, Ted applied to Google Grants, the nonprofit edition of Google AdWords to receive funding for Internet advertising Having a strong search presence is a key strategy and online marketing is the place they those to invest.
“The people I am trying to reach come from all walks of life, from all over, and don’t adhere to any kind of reliable schedule,” explains Ted. “The only way to get information to and from them is through a well-organized, easy-to-navigate website. Access to the site on mobile devices is critical, because a significant of my target audience doesn’t have computers at home.”
Based on multiple conversations with Ted, target research and our own experience, we provided two main solutions:
- Website Design focused on their Target Audiences
- Mobile Compatibility on their website
- Monthly Management of their Online Advertising through Google AdWords
Custom Web Solutions for a Unique Problem
Whether a potential volunteer or donor is visiting Pickup the Ball’s website for the first time or is a regular participant in their mission, Pickup the Ball must always leave an AMAZING impression. In beginning work on this project, we spent countless hours understanding their three tiered target base and designing an approach to bring in each group (Potential Givers, Facilities that need Maintenance and After-School Groups that need Programming).
Fort Myers After-School Programs are Just the Beginning
Because of their Google Grant Award, Pickup the Ball is able to invest heavily in online marketing, giving them the ability to not only reach southwest Florida, but the entire nation and beyond!
Through our pay-per-click marketing services, when local customers search for anything related to after school programs or basketball related phrases, Pickup the Ball’s website will be presented along with other relevant information, including:
- Program Information
- Phone Numbers
- Relevant Links
Join us in their Effort to Reach Area Youth
We’re extremely proud of this project and our dedicated team for making it happen! We look forward to our continuing work with Pickup the Ball while helping their mission grow and reach youth around the world!
For more information on Pickup the Ball and to check out their new website, visit www.PickupTheBall.org