Kyle McKenzie, owner and operator of Adventure Paddle Tours, provides beautiful guided kayak tours to customers out of two locations in Frisco, Colorado and Naples, Florida. He originally had two seperate websites for his two locations, and Atilus helped him to combine his two website to one to market the business.
Combine locations into one website
Increase scalability and ease of use
Focus on SEO for locations
We designed the site architecture in a user-friendly way that made it easy for customers to find the information they are looking for and book tours easily. With two different locations being represented on the same website, we had to clearly differentiate between the two and make sure they are booking the right tour.
An important element of the design was making sure it was responsive on all mobile devices – since many users are accessing the website from their mobile phones. We also wanted to create a beautiful website to reflect the scenery of the kayak tours and utilized many images that have been captured on the tours throughout Colorado and Florida on the site.
It’s important to make sure the website ranks well in search engines in both Colorado and Florida for potential customers searching for the site. Throughout the development & post-launch of the site – we included many technical and content-driven steps, like featuring location keywords throughout the site, to make sure the site will rank well in search engines.
We continue to host the Adventure Paddle Tours site and provide them monthly maintenance to help with updates. We also created a digital marketing plan for them which includes Google Ads and Facebook to advertise their tours.