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Alford Wildlife & Pest Management

SWFL Wildlife & Pest Control Services

About the Client

Alford Wildlife & Pest Management is a local company that does just what their name entails: remove nuisance wildlife and pests. We began working with Alford Wildlife in 2014 to help them gain more business using digital marketing. Since we started working together, marketing turned into a new website, which is live today.

Live Site

Goals

Alford Wildlife & Pest Management asked us to accomplish the following goals:

Goal One

Increase Number of Quality Leads.

Goal Two

Create a More Responsive Website.

Site Architecture

Alford Wildlife & Pest Management is a local company that does just what their name entails: remove nuisance wildlife and pests. We began working with Alford Wildlife in 2014 to help them gain more business using digital marketing. Since we started working together, marketing turned into a new website, which is live today.

Website Structure & Design

The previous website for Alford Wildlife was completed in 2013 and needed a reboot. To better maximize the online dollars we were already spending, we recommended a new website altogether. After we learned more about the business and what is most impactful for them, we decided to structure the website to cater to the keywords their customers would search for. After some keyword research and experience in their PPC campaigns, it was clear that people search for the animals/pests they want to get rid of – not the service itself Alford provides.

We created 2 major section of the website: one for wildlife removal and one for pest management. These are 2 separate areas of their business and it needed to be broken out for SEO purposes.

PPC Marketing

The website is just the first step in helping to get more quality leads. PPC marketing (pay-per-click) was very successful for them in the past and we only saw more results once we launched the new website. We continue to monitor Alford Wildlife’s Google AdWords and Bing Ads campaigns to optimize keywords, ad copy, bids, etc. to make sure that they are getting the biggest return on their investment.

Website Hosting & Maintenance

Atilus hosts the current website, which provides Alford Wildlife with 24/7 up-time, amazing speed and security, and a dedicated Client Services Manager to assist whenever they need an update. In the business of wildlife removal and pest management, 24/7 up-time is a must! You never know when you’ll find a critter in your garage – and we make sure Alford Wildlife is online to help.

AdRoll Remarketing

We also run remarketing ads on the 2nd largest retargeting network: AdRoll. Through AdRoll, we can target users that visit certain pages on the website, but then don’t convert once they leave. We designed these ads based on the animal(s) the user last viewed to really entice them to return.

Ready to get started?

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