Collier EDO, or the Collier Economic Development Organization, is a segment of the Greater Naples Chamber of Commerce that helps to attract and keep businesses in Collier County, FL. We began working with the Collier EDO in early 2017 after they began searching for a qualified design and development firm to build a custom website.
Collier EDO asked us to accomplish the following goals:
Create a User-Friendly Design.
Better Communicate Services to Local Businesses.
With the above goals in mind, we set out to create a simpler sitemap. The result of that ended up being 3 sections dedicated to their main services for different businesses: retention/expansion for local businesses, relocating businesses, and startup businesses within Collier County. During our discovery phase on this project, we found that other EDC websites were just too complicated and offered too much information. Hence, we took the simpler approach by offering less content and thoughtfully placing calls-to-action throughout the site to contact the EDO. Another really important factor on EDC/EDO websites is data, which also has its own section. For more information on how to create a great EDC/EDO website, download our guide here.
One of the Collier EDO’s goals was to create a bold design. Naples and Collier County has a certain reputation among those who hear the name and we wanted to counter those perceptions with a bold, colorful design. To do this, we used bold typography, large images, and fun icons throughout the design. We also worked from a grid-like wireframe where content was presented simply in colorful boxes.
The Collier EDO is a critical resource in Collier County. They provide startups, local businesses, and relocating businesses with connections to help them grow. One of the most common requests they receive is for help with a new property. The Collier EDO approached Atilus to create an area on their website that matched their new website design. In addition to this, they asked us for our input on adding a website chat feature, so prospects can communicate with them immediately.
We presented a custom solution that included a form allowing commercial brokers/agents to send in their properties for sale as well as a new “Available Properties” section for listings to be displayed. This new section can serve as a central location for businesses to search for and inquire about available properties. To view the property listings and chat feature in action click here.
“We think this new feature will add tremendous value to anyone looking to run a successful business in Collier County,” says Kristi Bartlett, Vice President, Economic Development for the Chamber. “The team at Atilus is great, they welcome input from the client and allow for true collaboration to help us further our goals as an economic development organization.”
SEO is part of every website project we take on. Through purposeful keyword placement and a series of 40+ post-launch SEO steps, we gave Collier EDO the foundation they needed to rank for keywords that local and relocating businesses will search for.
We continue to work with the Collier EDO every month on maintaining and making changes to their website as needed. We also provide website hosting, which gives Collier EDO peace of mind in knowing that our team is providing daily backups, 24/7 monitoring, and a dedicated Client Services Manager if they should ever need anything.