Florida Gulf Coast University is a local university in Fort Myers, FL. Most of our team consists of FGCU graduates, so we were excited to take on the project for FGCU 360, the University’s new magazine. It was once known as FGCU Pinnacle, but after rebranding, we were asked to help develop a post-driven website for the FGCU Communications Team.
FGCU asked us to accomplish the following goals:
Complement New FGCU 360 Print Publication.
Implement New Site in WordPress.
The website architecture was based on the organization of the new FGCU 360 print publication. We added similar categories (or “Departments”) to the website that a reader would find in the print publication. Additionally, we created a “Featured Stories” section for those stories that would be featured on quarterly issues of the magazine that gets distributed to students, staff, and alumni.
A responsive website was a major goal for the FGCU Communications team. Content is now being consumed in a digital fashion, so it’s important that print publications offer similar content in print and over the web. Our design was created with responsiveness being top-of-mind.
This project was a bit different in that we had the help of the FGCU team with implementing content. Through training the staff on how to properly use meta information and keywords throughout, we were able to give them the tools they needed to ensure long-lasting SEO success.
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