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Florida Repertory Theatre

One of America’s Top Repertory Companies

About the Client

Florida Repertory Theatre is a nationally recognized professional theatre serving Southwest Florida. We were so excited to offer Florida Rep a free website as the winner of our Community Web Award back in 2014. As one of the first performing arts websites we’ve worked on, we had a ton of fun creating the imagery and design for the Florida Rep team.

Live Site


Florida Repertory Theatre had two goals in mind when starting this project with Atilus:

Goal One

A fun look/feel.

Goal Two

A better ticket-purchasing experience online.

Site Architecture

The website architecture really needed to display these 3 key pieces of information: their shows, their shows’ schedules, and how to buy tickets to those shows. To accomplish this, Buy Tickets is the first main section after the homepage. We then led into Season, which outlines all the shows for the current season. Throughout the website, you’ll all notice tickets/contact placed in the upper right-hand corner for users to get to where they need to go easily.

Responsive Design

The previous website for Florida Rep was extremely outdated. It also proved to be difficult for Florida Rep’s audience to understand and use. The design we created was meant to be fun, bold, and easy for the older audience to see. Additionally, the Florida Rep team was attempting to attract a younger audience to the theatre, so we made sure it was responsive on all devices.

Search Engine Optimization

By thoughtfully placing keywords throughout the content, structuring the website in a certain way, meta information, and other steps, we were able to get Florida Rep’s website setup with an SEO foundation that their team could maintain. We also trained their am on SEO basics, so they can continue to uphold the SEO momentum we set in place.

Ongoing Hosting & Maintenance

We continue to host and maintain the website for Florida Rep. Our standard hosting plan comes with 24/7 up-time, amazing security, top website speed, and a dedicated Client Services Manager to manage their account.

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