Joe Pavich, Jr. is a well-recognized and respected luxury real estate agent in Southwest Florida. With a large presence through traditional advertising in the area, Joe came to Atilus looking to improve the look and feel of his website, which was outdated and not responsive at the time.
Joe gave us a couple goals to accomplish with a new website.
Attract More Seasonal Clients.
Better Present Luxury Real Estate Listings.
In creating the website’s architecture, it was important to Joe that his future clients get to know him personally. As such, we created an extensive “About” section. The second most important area of the website was the real estate listings. To make this as easy as possible, both “My Listings” and “Property Search” are prominent in the main navigation.
We’re all familiar with the shift in mobile traffic. In real estate, we’ve found that more and more (over half) of website traffic comes from mobile devices or tablets. Joe’s previous website was outdated and not responsive, that was a priority for us. Joe consistently has ads up around town, so it was important that we create a website that can be easily accessed via phone or tablet.
The second most important development feature of Joe’s website was the IDX integration. IDX is the method real estate agents and companies use to pull listings from the MLS onto their websites. Using IDX Broker, we could dynamically pull his listings onto his website.
Search engine optimization started with the website’s structure. From there, we took the necessary steps to make sure the site was solid from an SEO perspective. This included adding meta tags, setting up redirects from the old website, and other steps as a part of our post-launch list. We also created multiple pages for SEO purposes targeting areas of Southwest Florida.
The Atilus Team still works with Joe monthly to host and maintain his website. Our hosting plan includes support time, amazing security, daily backups, and more features to ensure Joe’s site is always up-and-running.
“Zach and his team are extremely professional and very detailed through the process of developing a website. They were on time throughout every phase of the project and extremely easy to work with. I have used many other companies and this team gave me a very hands-on experience that I have not experienced with several other website developers.”
– Joe Pavich, Jr.