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Shelly Olsen, Realtor

Lifestyle Real Estate in Bonita Springs, FL

Shelly Olsen is a Realtor specializing in the Bonita National community in Bonita Springs, FL. We worked with Shelly previously as she was in a group with another Realtor, but she has since branched out into her own community. To help establish Shelly as the Realtor to work within Bonita National, we created a clean, attractive, and optimized website.

Client

Shelly Olsen

Completed

January 2017

Timeframe

2 Months

Goals

Establish presence for “Bonita National.” Create a clean, responsive website.

We worked with Shelly to define the pages for her website based on what we know has worked for real estate clients in the past. One feature that we know has worked is separating homes by home type vs. neighborhood. Additionally, we’ve understood that our real estate clients’ clients want to know WHO their Realtor is before working with them, hence the “About Shelly Olsen” section.

  • Digital marketing strategy

Creating the Website Plan

We worked with Shelly to define the pages for her website based on extensive SEO research and knowledge of the local real estate market. One aspect that we have seen work is separating homes by home type vs. neighborhood. Additionally, we’ve understood that home buyers & sellers want to know who their Realtor is before working with them, hence the “About Shelly Olsen” section.

Building the Website

There was no custom design required for this project as we were able to use the foundation put in place by the WordPress theme we were using. We built their website in WordPress, allowing the client to login and make changes on their own time.

Google Ads

Digital Marketing Strategy

Once the site was up & running, we created & implemented a digital marketing strategy that would attract new home buyers and sellers.

  • SEM (Google PPC)

With this strategy, we have been able to provide Shelly Olsen with the following results:

  • 14% increase in unique users
  • 17% increase in sessions
  • 11% increase in pageviews
  • 31% increase in organic traffic

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