The South Lee EDC is an organization started by the Bonita Springs Chamber of Commerce to attract new business to Bonita Springs. Other goals were to let entrepreneurs know about their free services to help them start their businesses and to help retain current businesses (like Atilus) operating in Bonita Springs.
We began working with the South Lee EDC in 2015 after the organization was ready to begin its new website. At the time of starting this new website, no previous website had been established and the organization lived on a subpage within the Chamber’s site. We were tasked with creating a site that made Bonita Springs an attractive place to work and/or move a business to.
South Lee EDC had two goals in mind when starting this project with Atilus:
Ability to update the website on their own.
A tech-friendly, modern look & feel.
The South Lee EDC website needed to communicate key information site selectors and business owners would look for when searching for a place to do business: regional information, workforce information, and resources. To accomplish this, we have an entire section dedicated to the Bonita Springs region, which outlines transportation, events, workforce demographics, and more. Additionally, the Services section is meant to outline all the services the South Lee EDC offered, which wasn’t clear on the previous web presence.
This design was (and still is!) unlike any design we’ve ever done. We were tasked with designing a site that was modern and had a “tech” look/feel. The goal at the time was to attract more startups/tech companies, hence the font choice and colors.
By thoughtfully placing keywords throughout the content, structuring the website in a certain way, meta information, and other steps, we were able to get the EDC’s website setup with an SEO foundation that their team could maintain. We also trained their team on SEO basics, so they can continue to uphold the SEO momentum we set in place.
We continue to host and maintain the website for the South Lee EDC. Our standard hosting plan comes with 24/7 up-time, amazing security, top website speed, and a dedicated Client Services Manager to manage their account.
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