St. Matthew’s House is a nonprofit organization in Naples, Florida that gives help to homeless members of our community. Their services go well beyond offering food and housing. They also offer programs that provide guidance, job assistance, and more to help people get back on their feet. We began working with St. Matthew’s House in early 2017 and they asked us to create a new website that better engages current audiences.
St. Matthews House asked us to accomplish the following goals:
Create a User-Friendly Design.
Increase Traffic & Time Spent on Site by EOY.
St. Matthew’s House offers more than just assistance for the homeless in our area. They also provide drug addiction recovery through Justin’s Place, have thrift stores and coffee shops located throughout SWFL, and even have a car wash in their flagship location. With all the services they provided, we create a sitemap that would best encompass those services and make it easy for potential clients and donors for St. Matthew’s House. We simplified the main navigation down to: Home, News, What We Do, How We Do It, Ways to Help, Events, and Get Help. By breaking pages down into those sections, we could thoughtfully place content in a way that made sense.
The previous website for St. Matthew’s House was not responsive. With the latest changes from Google and other search engines, it’s detrimental to have website that doesn’t respond to phones and tablets. We created a responsive design that easily guided users to where they need to go.
Proper search engine optimization was another goal set forth by the St. Matthew’s House team. By creating a solid sitemap, adding keywords throughout the content, and through a series of 40+ post-launch SEO steps, we provided St. Matthew’s House with a solid SEO foundation and trained their staff on ways to keep the site in tip-top SEO shape.
We were delighted with the result of the St. Matthew’s House website and continue to work with them monthly. We host their website on our premium hosting plan, which gives them daily backups, amazing load times, little to no downtime, and a dedicated Client Services Manager that is there to assist them whenever they need.