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Talis Park

A New Website to Stand Out in a Crowded Real Estate Market

About the Client

Talis Park is a luxury community in Naples, FL that offers homes in the upper $800s – $2+ million range. Home offerings include single-family residences, multi-family residences, and pre-owned/resale residences. What makes Talis Park different is that residents can “come as they are” and don’t need to live by typical country club rules.

We began working with Talis Park as they are owned by Kitson & Partners, the company that runs Babcock Ranch. Our work began in the summer of 2017 after meeting with Talis leadership to help create a website that stood out among the other luxury communities in Naples.

Live Site

Goals

Talis Park asked us to accomplish the following goals:

Goal One

Create a Different Look than Other Naples Luxury Communities.

Goal Two

Improve Overall Search Engine Optimization.

Site Architecture

Our experience in real estate website design really helped us to enhance the sitemap for Talis Park. We knew that homes needed to be front-and-center and that we also needed to focus on amenities and the lifestyle at Talis Park. Hence, you’ll find “Property Search” and “Lifestyle” in the main navigation.

Responsive Design

One of our major goals for Talis Park was to create a website that looked like no other luxury community’s website around. To accomplish this, we pulled inspiration from luxury developments around the country: LA, Miami, NYC, etc. In marrying that look with Talis Park’s amazing photography, we were able to create a design that helps them stand out in a sea of luxury communities.

Search Engine Optimization

We reviewed the previous Talis Park website and found many opportunities for SEO to be improved. By creating a search engine-friendly sitemap, recommending Diverse Solutions, and crafting content with keywords placed thoughtfully throughout, we helped Talis Park set an SEO foundation that their team could work to maintain.

IDX Feed Integration

Outside of creating a new, fresh design, we knew that selling homes was another top priority. We recommended Diverse Solutions, a tool that allows realtors and communities to pull in listing through an MLS. There are other tools available, but our experience in Diverse Solutions and the customization it allows pushed us in the direction to use this software for Talis Park.

Ongoing Hosting & Maintenance

We continue to work with Talis Park and host their website. Our hosting package offers 24/7 uptime, amazing load times, and a dedicated Client Services Manager for any updates they might need.

Ready to get started?