Tarpon Blue Insurance Advisors is an insurance firm specializing in personal, commercial, and agricultural insurance. Tarpon Blue Insurance Advisors is an extension of Tarpon Blue Companies and we’ve had the pleasure of working with them on two other websites.
The team at Tarpon Blue Insurance Advisors was looking to create a website for their new company to attract more business and have an online presence for those they were networking and meeting in-person with.
In working with the Tarpon Blue Insurance Advisors team, we had two goals to accomplish.
Promote New Insurance Services
Have a Responsive Website
A strategic website architecture is key for SEO and overall digital performance. We collaborated with the team at Tarpon Blue to make an informative, detailed sitemap that would allow users to see all insurance services offered by Tarpon Blue. There are three major areas: Agricultural Insurance, Commercial Insurance, and Personal Insurance.
If a website is not responsive in 2018, it is not up-to-date. All Tarpon Blue websites we created were built with the same framework and were all built to be mobile responsive.
With large insurance corporations competing in the same space, it was vital that we helped to set the SEO foundation for the website. Search engines rank websites based on over 200 factors and we helped to address some of those factors during the initial website build and a series of 40+ post-launch steps, including submitting the sitemap, updating meta information, and setting up Google Webmaster Tools.
We continue to work with the Tarpon Blue Insurance Advisors team to host and maintain their website. As part of our monthly hosting package, Tarpon Blue is assigned to a dedicated Client Services Manager and they receive 1 hour of support per month for any website needs.