Search Engines Are Like Small Children

I have been writing an in-depth article about search engines and search engine optimization for a number of local publications. Although I can’t reveal the entire multi-part article yet I did find something today that I thought would be a really great preface.

Matt Cutts’ (from Google) blog revealed some great simple insight into how search engine spiders or robots operate:

Think of search engine spiders much like small children. They go around the web clicking on links. Unless there’s a link to a page, it can be hard for a search engine to find out about that page.

Please check out the post for some very simple and basic rules regarding your web site and search engines.

Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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Recent Comments | 3 Comments
  • Zach K.
    Reply

    Get that out of your mouth…. GOOOGLE!  Thanks for stopping by Jonathan.

  • Jonathan Boettcher
    Reply

    Haha, having friends with small children, I don’t know if that analogy always holds true (seems they find their way into the strangest spots) but I think it is a great reminder to keep our sites easily navigable for anyone – person or bot. Cheers!

  • Scott Clark
    Reply

    That’s great! I love the comparison drawn between Search Engine robots and children… it couldn’t be more true. Search engine robots are just as easily misdirected, confused, and temperamental as well.
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