As with everything internet-wise, social media is evolving. We saw the rise of video in 2016, whether it be on Facebook, Snapchat, or any other platform. Who doesn’t love the videos of hands doing stuff, I’ve found some of my favorite recipes by watching those videos!
In 2017, there are some best practices for you & your business to consider.
Focus on the platforms that make sense for you
There are a TON of social media platforms now, but it doesn’t mean that you should exist on all of them. Experiment with the different platforms and see where you & your brand excels and then narrow it down to a manageable number. If you can’t be active on the platforms don’t bother having them, it’s not worth your time.
If you’re unsure of which platforms to start with, consider using the big 5: Facebook, Instagram, Twitter, Pinterest, & LinkedIn (LinkedIn is geared towards B2B, if you’re a consumer-directed product/service, consider not using this platform).
Feel free to test!
Don’t be afraid, brands are doing it all the time! Experiment with the time of day, content type, or frequency. Finding the optimal time of day, frequency, and type of content for engagement can really help your brand soar.
Treat each platform individually. They all have their own unique optimum strategies & content types that do the best. For example, Facebook is best to post once daily vs. Twitter when posting multiple times, a day is ideal for maximum engagement.
Earn your audience’s trust
Have you ever been scrolling through Facebook or LinkedIn & you find an interesting article, so you click on it but it leads to a sketchy website? Having a great website builds trust in you & your brand.
If you’re considering building a new website or refreshing your current one, contact us and we’d love to help!
Paid advertising on social media should be a no-brainer! At first, we were skeptical of advertising on social media, but once we started we never looked back!
The return on investment for advertising on social media has paid itself off tenfold! If you’re weary of starting to advertise on social media, take this as a catalyst to begin.
Manage Your Online Reputation
Many consumers now turn to social media to express their praise, and unfortunately also their displeasure. Responding to both positive & negative comments, reviews, etc., is especially important on social media.
When it comes to negative things about the company (even if the consumer is overreacting) it is always important to make it right in their eyes. How you react can determine if they leave the conversation with a smile on their face or fuming & complain to their friends.
Social media is here to stay & can help you grow your business. If you don’t know where to start with digital marketing, Atilus can help! We offer digital marketing & management services. If you’re interested in learning more, contact us.