I was poking around Pronet Advertising and Cameron Olthuis’s personal site when I stumbled upon a post Cameron made back in November about his personal site stats. The post is a highlight on the growing importance of Social Media sites and the type of results they can achieve.
What is Social Media? Social Media is a fairly new term, driven primarily by the widespread adoption of sites like Myspace, Facebook, Digg & Del.icio.us. If you have not been to one of these sites I suggest you visit one of them now. There are a dizzying array of startup sites that have extended the model, but at their core Social Media sites are sites driven by their users, sites like Digg where users submit web pages and stories from around the web and then vote them to popularity, a democratizing of the web so to speak.
In his post Cameron highlights the following:
I was poking around my stats tonight and decided to post a screen-shot of my top 10 referrers for this year. I started using Google Analytics in March, so these don’t quite reflect a full year, only about 8-9 months.
Del.icio.us beat Google!
Now, it is true that the site is new, by Cameron’s own admission it is only a little more than a year old (4 months ago) so the Google sandbox might still have an effect on his rankings and consequently traffic, but in the ever evolving world of the Internet it is completely clear that Social Media as both a tool to increase rankings and as a tool for direct traffic is becoming more and more powerful every day. And, it is only with a web site and Internet marketing plan that incorporate this powerful tool (social media) that your company can truly out pace your competition online.