TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN
- Marketing copy – Show personality, spur action, and create need/urgency
- Imagery – Visually grab attention, showcase products or services
- Branding – Match the pop up to website design and company branding
- CTA (call to action) – Engaging button copy and button color
- Value proposition – Why should someone enter their email? Could be an incentive, promotion, or simply why your newsletter is valuable to them
Content Relevant to the Page
The header on your pop up should get to the point in one or two seconds, giving your reader a succinct picture before deciding to fill out or exit the form. Don’t be greedy about collecting the data via pop ups; once you have the reader’s email address, you can retrieve more information from them later.
- Test across devices to ensure an easy user experience. Pop-ups on mobile should be scaled accordingly.
- Determine effectiveness of the purpose of the pop-up before and after launching. Newsletter signup? Free giveaways?
- Do some A/B testing on headlines. What’s working? Test one variable at a time, with no other changes to the design to ensure measured results.
Don’t be annoying
Being the pushy sales guy never works. Especially when it comes to online sales and conversions. If you are constantly bombarding people with pop-ups, people will start to ignore you and eventually leave your site, and may never return. Ever watched TV and see the same commercial repeatedly? This is the same scenario but only using popups. It immediately becomes an annoyance and you lose respect for what they are trying to sell you.
Timing is Everything
Give your user some time to digest your website before getting in their face with a “Hey I want your information” pop-up. However, don’t wait too long your opportunity to gain that conversion and never see it again.
Types of Pop-Ups
- 2-Step – Simply ask a questions (yes or no) then goes to a second screen to enter in email address. Simply ask a question like “Want free stuff” Yes or No or “Want higher Conversion Rates” yes or no. With a specific CTA we can gain if that is what they are looking for or not.
- Cheeky Opt Out Text – Sometimes using negativity can be effective in higher conversion rates. Making it seem like your user is losing out on an opportunity can have an effective result.
- Full Screen Pop-Ups – If it’s your goal to disrupt the user with your offer, this tactic is your best bet. These types of pop-ups are most effective when a user leaves a shopping cart (ecommerce). Remember, timing is everything with this one.
- Countdown Timer – Creating a sense of urgency is a great way to drive action. Counting down time for a given offer, or time left on a current sale running creates a great sense of urgency for the user to convert.