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I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging, since most websites come with a blog built right into the site architecture and they are easy to post. As...

If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around the conversation of digital marketing, but if you don’t know exactly what it is – content marketing is essentially creating...

Written by Rachel Leist When you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing...

Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact, a popular email marketing platform that allows you to connect with your prospects and clients through email and analyze your...

As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to capture a moment in front of you – do you turn your phone sideways or hold it up vertically? Most...

Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term with many other elements underneath it. Paid advertising is typically a very popular form of digital marketing; whether it’s through...

The Importance of Storytelling in Content Development Here at Atilus, we develop content every single day. Whether the content is for a new website, or for client blogs, we know that what we are writing has to appeal to our audiences. Our goal is to create content with meaningful messages...

Despite my efforts to be the usual contrarian and find random and unknown examples to give a different look at things in the web development industry, I must admit that one of my favorite television shows is none other than the wildly popular and resplendent Arrested Development. As much as...