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When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site about best practices for marketing your company and advertising through social media with Facebook, and how to best utilize Google’s...

A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political, but one thing that came up frequently in their questioning was about what Google is capable of in terms of...

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is no clear cut “winner” in Google over Bing. Deciding whether to use Google or Bing (or both) for advertising really...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand which network is the best way to reach customers. The truth is – there’s not one right answer. However, it’s...

Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've assembled the best resources over the last year so that you don't have to go digging around trying to find...

Finance Your Online Advertising Today We stumbled upon an email here at Atilus that read "You've Been Specially Selected to Receive a Limited-Time Offer From Lending Club." For those that are looking to grow their business online and lack the necessary funding in order to do so would benefit greatly from...

Do you struggle with advertising and marketing efforts? Are you looking to maximize your business efforts online? If so, Pay Per Click (PPC) Marketing might be for you! Pay Per Click (PPC) is one of the very best tools to attract the qualified visitors you need to your website. Since...

“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?” I was in a meeting recently and heard a few of these very questions – they’re often the most asked...

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you were looking for. Did you think about HOW you got to that point? You may not know this, but there...