pay per click

“Why Aren’t My Ads Showing?” – Everything You Need to...

Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...

Don’t Ignore Amazon’s Digital Marketing Platform

When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...

What Does Google Really Know About You?

A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...

Who Uses Bing?

We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...

Facebook Ads vs. Google Adwords: Which is Better for Your...

Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...

Top 10 Pay Per Click Resources

Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've...

What is PPC Marketing?

Do you struggle with advertising and marketing efforts? Are you looking to maximize your business efforts online? If so, Pay Per Click (PPC) Marketing might be for you! Pay Per...

“How Does Google AdWords Work?”

“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?”...

Internet Marketing: Why Paid Search & SEO Are Important

Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you...