When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of $739 billion, it makes sense that when people are optimizing their website for search or paying for search ads, Google...
Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is managing our clients’ Google Ads accounts and helping them achieve results through PPC advertising. While I am experienced in Google...
A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political, but one thing that came up frequently in their questioning was about what Google is capable of in terms of...
We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers said yes and with sales for devices like Amazon Echo and Google Home increasing, we can expect to see those...
We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is no clear cut “winner” in Google over Bing. Deciding whether to use Google or Bing (or both) for advertising really...
Do you struggle with advertising and marketing efforts? Are you looking to maximize your business efforts online? If so, Pay Per Click (PPC) Marketing might be for you! Pay Per Click (PPC) is one of the very best tools to attract the qualified visitors you need to your website. Since...
Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you were looking for. Did you think about HOW you got to that point? You may not know this, but there...
