If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around the conversation of digital marketing, but if you don’t know exactly what it is – content marketing is essentially creating...
WordPress has an overwhelming number of themes to choose from. You can spend a couple of weeks just looking though thousands of themes, only to select one and later figure out that it doesn’t work or look the way you want it to. This checklist is for you to not...
When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of $739 billion, it makes sense that when people are optimizing their website for search or paying for search ads, Google...
Websites are a lot like vehicles. They are created and then often require ongoing updates, maintenance, and care. Eventually, a vehicle runs its course and it’s time for a new one. It is the same for websites. Your company’s website is an ever-evolving marketing tool to help you gain more...
Since 2016, mobile internet usage has surpassed computer usage. Ever since the rise of smartphones over the past decade, mobile devices have become an essential part of everyday life. From making a purchase to finding a new restaurant or to making deposits to your bank, smartphones have revolutionized the way...
As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to get updates and learn new things. Recently, I got an email in my inbox from Search Engine Land, a popular...
A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But it seems like everyone wants to get a little bit more out of their site each day. Here are 3...
A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum Algorithm Update." On August first the Twitter user @searchliasion tweeted the following: This week we released a broad core algorithm...
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a lot of questions about SEO from both new prospects and our existing clients. Outside of those of us that know...
