Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity endorsement and integrating content marketing and social media marketing. The main difference between influencer marketing and a traditional celebrity endorsement...
As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to capture a moment in front of you – do you turn your phone sideways or hold it up vertically? Most...
It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is a great way to get your company’s message across, capture new customers, and inform current clients. Studies have shown that...
Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term with many other elements underneath it. Paid advertising is typically a very popular form of digital marketing; whether it’s through...
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand which network is the best way to reach customers. The truth is – there’s not one right answer. However, it’s...
#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to see trending on Twitter at any point. As a Fort Myers native and recent graduate of FGCU (Class of 2012!),...
[slideshow] From MC I Am - MC I∞AM is helping people achieve their infinite potential, empowering a global audience as the spiritual visionary. Now an internationally acclaimed teacher and inspirational speaker, Panache Desai returns to the raw power of hip-hop and electronic dance music as MC I-AM to bring a potent message...
