Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget should be decided with a very specific target audience in mind to be successful. As a digital agency, when we...
I recently wrote a blog on the latest marketing trends coming in 2020, which touched on everything from voice search, to podcasts, and SEO changes. While I briefly touched on social media with video content and influencer marketing, I didn’t go to too in-depth. The reason is that while social...
Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events so flawlessly. I’ve always been on the outside of actual event planning and have been tasked more so with assisting...
If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around the conversation of digital marketing, but if you don’t know exactly what it is – content marketing is essentially creating...
If you’ve been to our blog before, you’ve probably seen several articles about ADA website compliance and accessibility. Here at Atilus, we advocate and promote web accessibility internally as well as to our clients. We’ve taken the steps to ensure our own website meets compliance standards (WCAG 2.0 AA) and...
Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost secondary website for businesses to market themselves. I’m the first to admit that we’re not that great at keeping up...
Isn’t it hard to believe that social media has only been around since 1997? With extremely high users on Facebook and Instagram nowadays, it seems like if you aren’t on social media you do not exist. Here is a brief look into how Social Media began, and the exponential growth...
Time changes things. I can still remember the time when you could only get on Facebook with a verified school email. I can also remember when Mikey liked Kix. I think that means I am just getting older, but I don’t recall aging; at least I am certain I haven’t...
Social media advertising can cause some to be a big skeptical (myself included). However, I recently had the opportunity to find out what it is like to advertise on LinkedIn (if you don’t know what LinkedIn is, check out this blog for a little refresher). The LinkedIn Difference I find...
