Team Holly CPA | Rebranding and Website Redesign Done the Right Way

Creating websites in corporate America is a great business and often brings many opportunities to stretch our wings and create something new, but when it comes to design, finding ways to be creative inside of the corporate structure can prove challenging. When a company comes along that brings creative opportunities to your doorstep, it is so exciting! Who would have thought that would come from a CPA firm?

A hallmark of traditional CPA (Certified Public Account) firms is their clean, professional appearance; oftentimes bordering on cold and calculated, which, to a certain degree, makes sense. Would anyone trust an account with an office up in a tree? Probably not. But who said you can’t work with a CPA firm that has life and warmth inside? That’s the kind of people we get to work with at Team Holly.

Accounting, Bookkeeping, and Philanthropy

Team Holly CPA & Co

Founded in 2004 by Master CPA Sue Holly, Team Holly CPA brings over 40 years of accounting, tax, and financial management expertise to each and every client they serve. With their uniquely lean business model, the team cost-effectively serves over 600 individuals, nonprofits, and small businesses around the globe, all from their headquarters in Fort Myers, Florida.

Team Holly prides themselves on leveraging their unique knowledge base as a Certified Public Accounting firm to keep the IRS at bay and their clients in a healthy financial position. While under their care, an impressive 100% of clients have never been audited by the IRS.

Each employee also cares deeply about the community, too. As they grow, they give back to the community that made that growth possible. Some nonprofit clients include:

  • Bonita Springs Assistance Office
  • Bonita Blues Festival
  • Taste of Pinellas
  • Lady Everblades
  • CREW Land & Water Trust

From Susan Holly to Team Holly | Strategic Marketing Messaging

Though Team Holly originally came to us only for a website, they received even more. As a part of helping them with their content for the new site, we ended up working with them to create an entirely new marketing message!

For example, take a look at their marketing message for individual tax returns:

“Worried that your tax bill is going to be huge? Team Holly helps hundreds of clients each year lower their tax bill – and their blood pressure!” They continue on to say they provide individuals and families the chance to leverage their considerable knowledge of the tax code to help you with:

  • Tax return preparation (Florida and non-Florida residents)
  • Non-resident tax return preparation (for international clients)
  • Late tax return filing
  • IRS troubleshooting
  • Tax payment plans
  • Tax planning
  • Family budgets & financial guidance

“Working with Team Holly has been a blast! They are so bright and focused on being who they are; not who others tell them to be. Their creative and target-centered juices landed them quickly on a powerful set of marketing messages. Bring their coach/facilitator was a highlight of those weeks.”

Phil Stalnaker, Atilus’ Director of Marketing

From a New Brand to a New Website

Making sure an incredible marketing strategy is effective means putting in the work and effort to find the best solution before trying out everyone else. Atilus is thankful that Susan chose to us to represent her company. Based on multiple conversations with the Team Holly team, target research and our own experience, we provided the following solutions:

  • New Customized Website
  • Blog
  • Search Engine Optimization
  • Content Management System
  • Strategic Marketing Training
  • Email Marketing Setup

Team Holly CPA & Co

Atilus was able to provide Team Holly with a back-end content management system and a homepage that puts the website visitor right in their arms of support, including optimized content for search engine rankings. Through our easy-to-use back end features, they are now able to easily upload and manage their growing list of articles, research and powerful content they have developed as a leader in the corporate and individual tax industry.

“I interviewed several web developers before choosing Atilus for our site redesign project. They outshined the competition from the very start, differentiated by a clear commitment to quality, an understanding of cutting edge technology concepts, and a warm, straightforward staff.

I’ve worked with many web developers over the years, and it’s always been a painful, expensive process. Atilus delivered a cost-effective solution with no drama or strings attached. They managed the project beautifully, and we are thrilled with the results. Our new site allows us to tell our story more effectively. And critically, it also allows us to fully leverage our web presence and optimize our service to clients.”

Chantal Sheehan, Director of First Impressions

Bookkeeping & Accounting Services in Florida & Beyond

Whether you are looking to save some cash on your tax prep or handle high-end corporate accounting, they can help. Team Holly offers the services that can assist you in growing your business from a safe and secure foundation. Whether you are located in Fort Myers, FL; Omaha, NE; Seattle, WA; New York, NY or any other area across the United States, Team Holly is there for you.

For more information on Team Holly and to check out their new website for your accounting and bookkeeping needs, visit www.teamhollycpa.com.

Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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