The Internet Eclipses TV, Radio – For Good Reason

Thanks to Joe Baz and found this tidbit.

U.S. businesses will spend $US105.3 billion on Internet advertising and marketing in 2008, according to new the third annual advertising and marketing report from . It’s a milestone measurement as that figure now exceeds spending on TV, radio and movies which is worth $98.5 billion.

Three-quarters of the more than 1,000 U.S. advertisers surveyed for the report said that websites were their most effective lead generation tool, even when put up against activities such as exhibitions, trade magazines and custom pubs.

Original Article

For companies doing Internet marketing and measuring the results, the matter is clear:

Websites [are the] most effective lead generation tool

No matter what business you are in, no matter what geographic region you target, no matter what demographic, there are no more excuses, the most effective way to get business is online.

Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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  • Scott L. Clark

    Hip Hip Hooray! Hip Hip Hooray!

    That is certainly a victory for the good guys!

    Score: Internet Marketing-1, Conventional Marketing- NONE

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