This ain’t yo Daddy’s PPC, son!

Amidst internal office discussions, as we love to keep the watering hole occupied, Pay Per Click marketing became a topic of discussion- as it often does.

I had a thought, “The constant changing of the Google PPC algorithms has refined the process to a science. Does that mean individuals who participated in early stage PPC marketing, who failed to achieve the results promised at the time, would be discouraged in pursuing modern day strategic PPC campaigning?”

Many things have changed over the years, making PPC internet marketing subsequently far more precise, effective, and cost efficient. However, the unfortunate early pioneers who dared to dabble before its refinement period may have produced a permanent bad taste on their marketing pallets.

I am here to challenge those pioneers to smell a coffee bean and pop a Mentos because it simply doesn’t get any better than PPC! There may have been a time in which thousands of your dollars were dumped on text ads that were loosely and arbitrarily placed based on erratic, weak, simplistic, easily manipulated and ill thought out algorithms, but Google has since dumped millions of their own into creating arguably the greatest method for todays big and small businesses alike to capture the consuming audience in the emotional buying moment, as quickly as they ask for it by simply running a textual search query. And the arsenal of tools offered by Google and the like to maximize ROI are only growing and getting increasingly more effective.

So put that cigarette out, cap the whiskey, stop feeling sorry for the past, and put on that suit that you once wore to take on the business world at large and get back in the internet marketing game. The game just got fun again.

This ain’t yo Daddy’s PPC anymore, son!


Zach Katkin
Zach Katkin
Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.

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