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Ugly Celebrity Custody Battles

What do K-Fed and Britney have to do with Search Engine Optimization…

How can Kim Basinger and Alec Baldwin help us rank well in the search engines?

Honestly, I don’t follow celeb gossip, or custody battles, but there is something to be gained here… honestly.

Ugly Celebrity Custody Battles are Good For SEO

Thanks to a quick tip by the fellows at SEOMoz, it was revealed that Yahoo (in an attempt to possibly inflate their search numbers) has started to put links on their home page to popular stories. These links at first glance would appear to go to a content page, but instead are actually search queries.

For example take a look at their homepage:

Britney and K-Fed Custody Battle

And it brings you to this page:

Ugly Celebrity Custody Battles

Direct Link

By quickly creating content centered around these popular search links and queries you can get tons of traffic to your website.

Read the Conclusion: “The Search for Britney Spears…”

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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