We’ve recently started performing seminars locally to small businesses that are just starting out – or those curious about the web and how it can be used to help them grow. Our former Director of Business Development started the series with a presentation to the Goodwill Micro Enterprise program, and myself and our other New Client Specialist Jen have taken up the mantle recently presenting to SCORE representatives and new graduates. This is the first in a series of recorded webinars and we look forward to providing you more helpful information to help you get the most from your online presence – online.
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This series is being emailed out, exclusively to those that have expressed an interest in this ongoing series and subscribers to our blog. If you’re joining us direct via our blog, we appreciate it – although if you’d like to join this exclusive list please sign up at the close of the video.
Website 101 | Your Introduction to the Online World from a Business Perspective
In this first presentation, an abridged version of our larger introduction to the web for small business owners or marketing managers – I show you how to think about the web for your business. In only 15 minutes you’ll learn:
- The Single Most Important Thing to Consider When Bringing Your Business Online
- Basic Process for Developing Your Website and Cost-Saving Tips
- Domain Name Best-Practices
- Exactly the Mix of Online Marketing We Recommend (and have helped hundreds of clients bring in millions in revenue with)
Learn a little bit about us, our experience, and how we’ve helped hundreds of clients bring in millions of dollars in revenue through their websites and online marketing (the boring part… it’s not long I promise!).
We’ve broken out some of the most important facts about the web and why they matter for your business. You may not realize, but there’s been a MASSIVE revolution in the last decade. Even small, progressive businesses, sometimes don’t understand the magnitude of what’s happened and is happening. Some key stats include:
- 70%+ of b2b products/services are found through search engines
- 90%+ of all PHYSICAL purchasing decisions are made online (and through search engines)
What is a Search Engine?
Search engines are important… they are THE MOST IMPORTANT thing for your business right now. I’ll detail out briefly why this is and how they work.
What is a Website?
A website isn’t just code mumbo-jumbo, if you think of it in real-world terms, it’s one of the most powerful tools for any small business.
How to Build Your Website?
Thinking about developing (or redeveloping) your website? Here’s a basic breakdown of what that will look like and some tips to help save you some time and money.
Basic Site Essentials
Okay, you’re going to be building your website great. What should it have, and what do you need to keep in mind?
If you build it – they won’t *NECESSARILY* come… in fact most of the sites we build see very little traffic if they aren’t marketed and advertised. But I outline 2 items that are FREE that have helped grow all of our clients’ websites exponentially for years. Learn what our general marketing mix looks like and what we recommend.