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What Your Site Can Look Like: A Design Trend Overview

What Your Site Can Look Like: A Design Trend Overview

The web today has a very wide spectrum of creativity running through it. Site design has expanded exponentially over the past few years. There are a lot of things people are doing to get noticed and have their site stand out above the rest. With this in mind I am going to give a brief overview of four design trends that are popular today in the world of web design.


Minimalist styled sites are really popular right now. They offer sleek, simple design with an emphasis on content. You can go traditional black on white or mix in a color or two. The concept is “less is more”.

Web 2.0

Web 2.0 touched down a few years back but is still a great design trend to use. It has grown a lot since its birth. Web 2.0 is “simplicity with flare”. Gradients, white space, icons, use of color, bold logos, and reflections are just some attributes in line with the web 2.0 design movement.


Grunge/textured designs have become popular for companies and individuals looking for a more edgy appearance. These sites may follow some web 2.0 attributes but throw in textured backgrounds and dingy attributes/scenery to the mix. A good change of pace if you are going for that feeling in your website.

Abstract/Large Imagery

Abstractly designed sites are just that, abstract. They slightly fit any conformity or normal sense of structure. Along those lines are sites that use large images/illustrations. This use of imagination is for grabbing the user visually. Normally this style is reserved for micro sites and for the enjoyment of the user.

These are just some of the styles that are out there today. What kind of site do you have? Does it fit in to any of these categories? Maybe it’s time for a design update.

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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