I just got back from a meeting by the SWFRTP. I don’t really want to talk about the meeting, more touch on something someone said at the meeting – something that has just caught my attention.
First, a tiny background on SWFRTP. SWFRTP stands for Southwest Florida Regional Technology Partnership. It is a newly formed group that has grand plans for the area (Southwest Florida). SWFRTP is trying to bring technology awareness to Southwest Florida.Â In a nutshell, when you think of technology you think of California (Silicon Valley), you think of Tampa, Seattle, etc. How did these places get to be known as “Technology Hubs”? How did all of that work, people, and technology-oriented business get there? Through groups like SWFRTP. It’s a grand task, but it’s being driven by people and leaders that are up to the challenge and we were truly honored to be able to join them today.
Anyway, a person at the meeting spoke up with something like the following:
“Technology solves business problems, we need to involve more businesses, CEOs, etc. No one wants to hear about the technology, they just want to know problems it is going to solve.”
A great point! And one mirrored in something I just read:
“our [web]site is not designed to ‘make us money’…”
I know we’ve written pieces before about similar issues. But, EVERY website should make money. But, at the end of the day, it’s not JUST about money. Websites are tools you can use to solve business problems.
Does your business want to grow its sales?
A website is a tool you can use to solve this. The problem of sales can be addressed through a well optimized (both for search engines and conversions) website and proper marketing.
Do your prospective clients spend a lot of your time and money (in printing costs) coming to your office for information about your product or service in doing research?
Well, don’t punish your customers. Solve two problems at once. Make sure your company information, news, events, pictures are on your website. Allow them to do their research more easily and save yourself some dollars on printing those fancy brochures and spending time qualifying people. Also, let your potential clients fall in love with your charity endeavors, and ideas through a press release section or blog.
There are countless other examples, but viewing technology not as an expense, but as a solution, and ultimately – quite quickly – an invaluable asset that will SAVE YOU MONEY and MAKE YOU MONEY is key to success in business in the 21st century.