In today’s marketplace, it is almost no-brainer for a business to have some kind of web presence. I think of it this way:
- Your Customers and Potential Customers Expect It
- Your Business Stays Open 24/7
- Keep Abreast or Ahead of Your Competitors
- Unlimited Marketplace
- Attract New Business
- Instant Information to Prospective Clients
- Interaction with Customers
No matter what type of industry or business you are in, we can always benefit from the web.
The point to be made here is that you should, at the very least, have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
Here are some beneficial points:
Your Customers and Potential Customers Expect It
People will ask you about it. I recently was contacted by a local company who tried to sell me some new windows for my house, even though it was a cold-call, I was nice about it and politely asked the nice lady on the other end of the phone if the company has a website so I can see their products. “Sir, we don’t have website”, she replied. â€˜Well, how can I see your product and services’, I asked. And she explained, “You can come to our showroom”. Now think of it for a moment, why should I drive 30 minutes to a showroom, when I can search, find, see, and order everything online within 5 minutes.
With a Web Presence, Your Business Stays Open 24/7
Having an â€˜Internet’ presence is like having your store front in every corner of the world open 24/7. Your online presence helps you find customers from every location on this planet.
Help to Keep Abreast or Ahead of Your Competitors
Don’t just trade locally with your competition, surpass them, have your shop front on the Internet and let your business expand across the boundaries of regions, states or countries.
Unlimited Marketplace (International Markets Open)
With a website you can instantly globalize your business.
Use Search Engines to Attract New Business
Today most research for business and/or services are done online. By having your website listed on the top search engines, customers from anywhere will be able to access your website.
Instant Information to Prospective Clients
With a properly planned website, your customers have instant access to the information, sales, and service materials they need to make a decision. This frees up your and your sales or marketing team’s time to focus on what you do best, running and growing your business.
Make Interaction with Customers Easy
Through a website you can interact with clients via online newsletters, message board (forum), polls, chat rooms, and special deals.
It’s better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. If it is not done right, customers, visitors and web surfers will know. I am sure your cousin neighbor’s sister’s friend’s son can put together a website, but what purpose will it serve if it cannot be found and is not well structured?