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Why You Must Be Blogging

With the emergence of so many new forms of social media popping up almost everyday it is hard to keep up. In fact unless you have a team in place already it is all too easy to get distracted and find yourself spending the bulk of your time exploring new avenues instead of working those that have already proven their success. Embracing new technology and staying on top of the latest tools and trends is certainly wise and commendable, but that is no compensation for getting distracted and not disciplining yourself to consistent marketing.

This especially applies to your blog. Yes, article marketing and having your own online TV channel and radio show is great. But blogging should remain a part of your core group of marketing channels. It is great to have lots of quality content built up on various parts of your Internet presence, but without constantly offering something new both the search engines and your readership base are going to desert you. Even if you find other ways of marketing that are bringing more traffic, you should not ignore your blog. A good blog cannot only help you to continually improve your search engine rankings, but maintain the top spots, develop a loyal customer base and actually drive a lot more traffic to your website than you think. In fact even a mediocre Word Press blog can generate a significant amount of organic traffic.

While you may be able to launch a blog and see seriously impressive results in a month, the real power of a blog is not seen in a day, week or even months, it is an ongoing process that actually forms one of the most important cornerstones of your online presence and identity and like core muscles offers a powerful base for all of your other marketing to grow on and become more effective.

Check your web analytics and statistics regularly to constantly improve the effectiveness of your blog. Like any other worthwhile advertising avenues your blog deserves your dedication and commitment to helping it reach it’s full potential. If you ever find yourself slipping on your blogging, remind yourself that the world’s top blog is now worth over $42 million and that there are many others bringing in over $1 million per year!

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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