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Yahoo, Bing are Dead

Yahoo, Bing are Dead

In reviewing analytics over the last year we’ve seen a trend. Yahoo & Bing are dead. On average google is sending upwards of 95% of ALL search engine traffic, in some cases nearly 99% of all traffic. The trend varies only slightly from site to site, and across different industries.

Take a look at the screen shot below:

Yahoo & Bing Are Dead

Bing is sending a full 0.3% of all search engine traffic to the above site. That’s just crazy. And Yahoo isn’t far behind sending just 11 people out of 1000, or 1.1% meaning Google is sending the above site a total of 97.5% (even higher if you include AOL as Google which uses Google’s technology to power its search engines).

The message here is simple – what to do about it is not.

Yahoo/Bing Are Dead

So what? Well, I for one still believe in AdCenter (the system that powers advertising on Bing & Yahoo) – however perhaps the above numbers will dictate how much time and effort you put into your advertising on those networks.

Kristen Bachmeier
Kristen Bachmeier
Kristen Bachmeier is Atilus' Director of Operations and helps to oversee all client accounts and day-to-day operations. Kristen also has a background in digital marketing, and has been working in the digital marketing space since 2012.

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