“I don’t need a website. I have more than enough business. We are doing just fine.”
Somebody recently said that to me, and I nearly fell out of my chair. I didn’t know if I should correct him or interview him and attempt to sell his secrets. Because I was always under the impression that you can never have enough business.
I thought long and hard about what that gentlemen said to me and it resonated so loudly. So many companies fail to realize the importance of a website because they think just because they are growing adequately and operating with enough business for a healthy projected future that they don’t need a website.
But is the purpose of a website only to generate an additional revenue stream? It can and most certainly will, but it can serve a multitude of purposes for your company.
Here is a list of FIVE ways a website can work for you and, more importantly, your client beyond providing an additional revenue stream(cause apparently you don’t need that):
1) You are so lucky to have an overflowing amount of residual business, why not maximize your clients experience with your company by providing a client log-in section within a website enabling clients access to their accounts. Its efficient, will keep down on paperwork and they will appreciate the 24/7 access to their account.
2) All of this business must be keeping you very busy, why not make your efforts more efficient and save money by moving some of your client transactions online: appointment setting, booking of services, purchasing of products, or merely offering additional information that you do not have time to convey. If you are involved in commerce, move your products and services online to be purchased; if, for example, you are a service provider, offer your clients the opportunity to request your time or services online.
3) All of this business has you growing rapidly, so offer your clients the opportunity to stay up to date on all of the growth and changes through informative content on your site. Also, proudly showcase your current projects, ventures and achievements on your site and your clients will appreciate being a part of the positive growth. If at all possible, list some of your clients proudly to display your efforts and to thank them, as well.
4) A website can be used as a powerful tool to display information and activity within your market sector. Stocks trader? Display a stocks ticker to inform your clients of the current news and to encourage trading (you may not need any more though). Plastic surgeon? Display information regarding new surgical methods or the introduction of new technology so that your clients are well informed of what they can expect upon their next visit. This list could go on forever…
5) And lastly, my favorite on the list. You have so much business, perhaps it is time to give back to the people that have kept you operating so successfully. Offer a blog to discuss your company, your ideas and to give your clients the opportunity to provide insight, opinions, make comments and ask questions. Engage your clients in interactivity. You owe it to them.
Even though you don’t need to reach a target audience you otherwise would not be reaching, or have a need to establish your existence, level of professionalism or credibility, nor do you need to brand, and reinforce your corporate identity, you can still offer a wide variety of benefits and services to your clients and beyond through the use of a well designed and constructed website. I listed 5 great ways today, but the list is infinite.
If you have any questions or comments, I love to hear from our readers and will promptly respond.