I DESPISE reality TV (I’d much rather spend my downtime looking at funny pictures on the Internet, which honestly, isn’t that much better).
That being said, I am ashamed to admit that I’ve become emotionally invested in one of the top reality TV shows of the summer: CBS’ Big Brother (if you don’t watch the show, it’s a random group of people thrown together to live in a house with no connection to the outside word – interesting stuff).
For those who watch the show, you already know that the social game of each contestant is extremely important. Even more so for this season, since the people at CBS thought it’d be a good idea to add in “America’s Vote” to nominate a contestant to leave the Big Brother House (this story is related to online marketing – I promise). Viewers submit their vote through text or on CBS’ website and the results are then revealed.
In this season of Big Brother, there has been a good deal of controversy surrounding some of the contestants (one has even lost her job due to some remarks). Now, viewers are taking to online forums to voice their opinions on the contestants and are persuading others to vote for them to be eliminated. With the power and speed of the Internet, these players’ online reputations are threatening their chances to win $500,000 – the same can be said for businesses dealing with the same issue.
Your Company’s Online Reputation: Is It Helping or Hurting?
When these contestants look bad online, they simply increase their chances of losing a reality TV show competition. When businesses are struggling with their online reputations, there is a lot more at stake.
You might think of a “bad online reputation” as one with only negative reviews surrounding your company. However, that may not necessarily be the case. Your company may be great in its respective field, but your reputation may be at stake due to lack of positive word (online or elsewhere).
Prospective buyers are performing some Internet search for your specific item or service and these people are likely turning to Google. According to a survey seen in Website Magazine, 65% of consumers are more likely to use a business that has positive online reviews. If that search yields either negative or no reviews whatsoever (if you’re looking to remove bad reviews, check out this blog), this may harm that prospective buyer’s chance of pursuing your company as an option to solve their problem(s).
The same can be said for your website. If it’s not portraying your message in the right way, this may also harm your online reputation. For example, if you’re a high-end hair salon located in the heart of Beverly Hills, but your website doesn’t give off the same feel, people may see that and make assumptions (i.e. it’s not fancy enough for me, it’s not a real salon, etc.). One should never judge a book by its cover, but when it comes to doing business, first impressions and reputations make a huge difference.
The bottom line is that your company’s online reputation matters.
Are You Tired of Looking Bad Online?
At Atilus, we’ve helped hundreds of clients impress customers and improve their online reputations. Whether your business is negatively impacted by a lack of positive word online or your website simply doesn’t convey the proper message, our experts will help ensure that potential customers are seeing your business in right way.
Learn how we can help your business improve its online reputation – contact us today!