FOR IMMEDIATE RELEASE:
“ZINCUBATE.COM MAKES TECHNOLOGY MORE ACCESSIBLE FOR BUSINESSES”
BONITA SPRINGS, FL, Atilus, southwest Florida’s leading web development and design firm is proud to announce the launch of www.Zincubate.com.
Nearly half a dozen writers and a slew of technologists have launched Zincubate, “Tech for Business.” The website, a brainchild of Atilus CEO and Co-Founder Zach Katkin, is designed to help businesses learn and utilize technology to grow, market, and run better.
“In business, it’s all about the bottom line,” Katkin remarked. “Through this recession, we’ve had to learn how to survive. Zincubate.com provides reviews and help for the less-than-tech-savvy out there. They can find one place designed to help them learn how to implement technology to reduce their expenses.”
“Businesses can either make more money, or reduce their expenses.” Zach added. “Zincubate offers both for free.”
Zincubate, now a division within Atilus, LLC, has a well defined market niche. The website idea evolved from former iterations as www.Promana.net. “We needed a website that would capture the essence of what we were trying to offer small-, medium-, and large-sized businesses,” added Katkin. “We came upon the word ‘incubate’ and added the ‘Z’ for my name. We are convinced ‘Zincubate.com’ works and can grow into the go-to technology resource for businesses.
Many small- and medium-sized business owners wear many hats. Very few have the time to become technology experts because they are busy balancing their budgets, making payroll, and supervising their projects. There are websites aimed at how to use technology, but they are for technologists, not the businessperson.
“Technology is useful, as long as it is understood,” remarked Harry Casimir, Co-Founder of Atilus. “Zincubate will help laymen and women understand what works, what’s user-friendly, and what to avoid because it has steep learning curves.”
A cadre of writers in niche markets will be reviewing and recommending resources and technology. “Zincubate is funded through affiliate marketing revenue,” explained Katkin. “However, our editors and writers have been directed to review tech products without bias toward any one particular product. If we like something, we’ll tell you. If we don’t – we’ll tell you that, too.”